SECTOR EXPERTISE

Consumer Goods and Services

Align with a strategic partner to navigate disruption and unlock value

We combine bespoke solutions with advisory services to help you adapt to evolving trends and solve regional challenges in this vibrant sector.

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TOTAL DEAL VALUE

R11.7 bn

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DEALS DONE

22

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TOTAL CLIENTS

180

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THOUGHTS FROM OUR LEADERS

Massive disruptions offer unprecedented opportunities – if you know where to look for them

The African Consumer Goods and Services sector is at a critical tipping point. It is facing unprecedented disruptions, but also significant growth opportunities – and the global pandemic has only amplified the challenges already confronting it.

Choice, speed, convenience, health, environmental impact, individualism and personalisation are all rapidly evolving factors, shaking up traditional stalwarts and making them vulnerable to digital incumbents unhindered by legacy infrastructure and its associated costs.

The opportunity in this new consumer-led world lies in how quickly corporates can adapt – requiring a reinvention of the sector as a whole to shape a ‘new normal’ that caters to all socio-economic groups.

At Absa CIB, we recognise that our role is far greater than simply tailoring solutions to the needs of our individual customers. We see ourselves as a strategic partner with a long-term commitment to our clients.

In leveraging data-driven insights on consumer behaviour, along with our deep knowledge and on-the-ground presence in African markets and our long-standing sector networks and relationships, we’re able to advise and support our clients to meet their operational requirements and growth ambitions.

And in the midst of the uncertainty of the global pandemic, we have further extended balance sheets, demonstrating our commitment to both the industry and our clients, as well as the long-term view we adopt in our relationships as we journey a brave new world together.

Isana Cordier

Managing Executive: Consumer Goods and Services

Latest insights

Data-driven insights on the trends impacting this evolving sector.

Podcasts

Africa Trade: Balancing Gains and Pains, Practical Realities and Support

Balancing gains and pains: the on-the-ground realities and practical support. How do African businesses turn a trade vision into a profitable reality? This final, action-oriented episode focuses on the on-the-ground realities of AfCFTA implementation, addressing critical challenges and detailing the practical support available to businesses, particularly SMMEs.

Podcasts

Africa Trade: More Than Just Tariffs, Unlocking Opportunities

More than just tariffs: unlocking opportunities in services and investment. Ready to move beyond borders? This episode dives deep into the African Continental Free Trade Area (AfCFTA), exploring the immense opportunities in services and investment that extend far beyond simple import tariff reductions over the next decade.

Podcasts

Navigating the New Africa Trade Deal

Navigating the new trade deal. Ready to unlock a market of 1.3 billion people? This foundational episode of "Africa Trade Unlocked" is your essential guide to the African Continental Free Trade Area (AfCFTA), often hailed as the world's largest free trade area since the World Trade Organisation (WTO).

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: H1 2025

Absa Merchant Spend Analytics Report: June 2025- Consumer card spending remained volatile in June 2025, with most categories experiencing significant declines. Following a minor recovery in May, both card spending and transaction volumes decreased once more. Historically, June typically marks a downturn before a July rebound.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: May 2025

Johannesburg, 29 July 2025 – The Absa Merchant Spend Analytics Report for May 2025 indicates a slight uptick in card activity, following April’s sharp decline. According to Absa’s internal data, card spending increased by 2% month-on-month (MTM), while transaction volumes climbed by 4%. Despite the 2% growth in card spending and 4% increase in transaction volumes, this growth remains below the prevailing inflation rate of 2.8%.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: April 2025

The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume.

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