SECTOR EXPERTISE

Consumer Sector

Align with a strategic partner to navigate disruption and unlock value

We combine bespoke solutions with advisory services to help you adapt to evolving trends and solve regional challenges in this vibrant sector.

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TOTAL DEAL VALUE

R11.7 bn

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DEALS DONE

22

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TOTAL CLIENTS

180

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THOUGHTS FROM OUR LEADERS

Align with a strategic partner to navigate disruption and unlock value

The consumer landscape is undergoing a powerful transformation. Rising household incomes, urbanisation, digital connectivity, growing demand for quality healthcare, and a growing youthful population are reshaping consumption patterns across the continent. The African consumer is discerning, brand-aware, and increasingly value-driven, with preferences shifting towards convenience, digital engagement, quality healthcare, and enhanced service experiences.

At Absa, we view the African consumer not just as an opportunity but as the next economic frontier. Our Consumer Sector division is designed to help corporates capitalise on this momentum. With deep insights, market intelligence, and specialised financial expertise, we enable our clients to thrive in this complex and dynamic environment.

Expertise That Moves You Forward

At Absa CIB, we recognise that our role is far greater than simply tailoring solutions to the needs of our individual customers. We see ourselves as a strategic partner with a long-term commitment to our clients. In leveraging data-driven insights on consumer behaviours, along with our deep knowledge and on-the-ground presence in African markets and our long-standing sector networks and relationships, we’re able to advise and support our clients to meet their operational requirements and growth ambitions.

In a world filled with uncertainty, we remain committed to extending our balance sheet, demonstrating our dedication to both the industry and our clients. We have adopted a long-term view in our relationships as we navigate the ever-evolving consumer landscape together.

Our Sector Coverage Includes:

  • Retail
  • Fast-Moving Consumer Goods (FMCG)
  • Healthcare
  • Hospitality
  • Professional Services
  • Private Education

Isana Cordier

Managing Executive: Consumer Goods and Services

Latest insights

Data-driven insights on the trends impacting this evolving sector.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: August 2025

Card spending fluctuates amid retailer campaigns and consumer caution. ​Card spending remained volatile, with August recording a 4.2% decline following a strong rebound in July. This fluctuation is largely driven by seasonal sales and targeted retailer campaigns.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: H1 2025

Absa Merchant Spend Analytics Report: June 2025- Consumer card spending remained volatile in June 2025, with most categories experiencing significant declines. Following a minor recovery in May, both card spending and transaction volumes decreased once more. Historically, June typically marks a downturn before a July rebound.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: May 2025

Johannesburg, 29 July 2025 – The Absa Merchant Spend Analytics Report for May 2025 indicates a slight uptick in card activity, following April’s sharp decline. According to Absa’s internal data, card spending increased by 2% month-on-month (MTM), while transaction volumes climbed by 4%. Despite the 2% growth in card spending and 4% increase in transaction volumes, this growth remains below the prevailing inflation rate of 2.8%.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: April 2025

The Merchant Spend Analytics Report for April 2025 noted a surprising decline in card transaction data for the month. In the wake of a robust performance in March, the month-to-month figures showed a 5% decline in card spending and a 7% decrease in transaction volume.

CONSUMER INSIGHTS

Absa Merchant Spend Analytics Report: Q1 2025

The first quarter for 2025 revealed resilient card spending with remarkable month-to-month recoveries. While growth moderated on a year-to-date basis, consumer sentiment remained strong and stable.

CONSUMER INSIGHTS

Absa’s Merchant Spend Analytics: February 2025

Absa spend insights report reveals major consumer spending patterns in the face of economic transitions. Report highlights stabilising spending trends, digital commence growth, and the township economy's evolution.

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